Company Overview

Sound Insurance Services comprises of three partners, Simon Feldman, Morris Alessi and Dan Winkel. A close-knit and loyal support network ably supports them. Simon, Morris and Dan have worked within the insurance industry for a combined total of over 60 years and have vast experience in both the local and international market. Together, they have a wealth of experience, which has been gained from dealing with various types of clients ranging from sole traders to publicly listed global corporations. Simon, Morris and Dan have extensive knowledge in numerous industry sectors and with a wide range of insurance products and insurance needs.

Our number one philosophy is service; service specifically designed to reduce your losses and control your insurance costs. When it comes to purchasing your insurance needs, the lowest price is not necessarily the best. Service is remembered long after price is forgotten.

Our Commitment to You

Sound Insurance Services prides itself on the individual service and risk analysis we can provide to our clients. We provide the solutions needed to help survive the consequences of risk no matter what industry, specialisation or scope of our clients businesses.

As your appointed General Insurance Adviser, we will:

Always put the client first and ensure we exceed our client’s expectations.

Act transparent, professional and in an ethical manner.
Anticipate our client’s needs.
Identify the risks our clients face in advance of our client contacting us.
Work as a team to deliver seamless service to our clients.

Our Awards

Insurance Advisernet Finalist
Practice of the Year 2018

Insurance Business Awards
Broker of the Year 2018 – Simon Feldman

The Phoenix Award

Insurance Business Magazine
Top 10 Brokerage 2016 & 2017

Meet the Team

Simon Feldman


+61 3 9823 3702

0408 550 019

FSP No. 410001

Simon has been in the industry for over 15 years, during which time he has held senior positions with both international and local insurance broking firms. His technical abilities combined with his dedicated service to clients have proven a successful combination in helping to establish a strong client base and a well-respected presence in the insurance market. Simon is passionate about the industry and his clients and was recently recognised for this passion, winning 2018 Broker of the Year- Authorised Representative at the Insurance Business Awards.

Morris Alessi


+61 3 9823 3701

0417 035 036

FSP No. 410002

Morris has been in the insurance industry for just over 27 years. With his wealth of knowledge, industry networks and vast experience, he has developed a solid reputation in the insurance market as being a professional and outstanding adviser. Morris has developed an excellent rapport with his clients in providing a tailored insurance program that meets the needs and requirements of their core businesses. He has been recognised for his skills and has won various national awards from Insurers during his career. In 2017, he was awarded the Loss Management International Phoenix Award. This award is dedicated to brokers who stand beside their clients through the good times and the bad, as a trusted adviser, coupled with adequate insurance, that recognises those businesses to not only revive and survive, but truly thrive following such a loss/disruption.

Dan Winkel


+61 3 9823 3708

0401 410 838

FSP No. 1263086

Dan joined the business as a director in early 2018 after spending 15 years working with a global broking firm. In that time, Dan held a Senior Management position and played a major role in the operations of the SME business. Dan’s passion is working with clients to achieve solutions for their Insurance requirements. Dan has long-term relationships with his clients that are built on trust and a strong service ethic. After years of playing and coaching AFL, Dan has recently tried his hand at triathlon.

Anne Hartree

Principal: Sound Insurance QLD

+61 3 9600 2456

0411 747 282

FSP NO. 262134

Anne has nearly 30 years in the industry, commencing her career in the early 90’s with TIO (Territory Insurance Office) moving to Perth for a few years before settling in Melbourne. It was not long before Anne started her own broking business within the Insurance Advisernet network. Her passion for assisting client’s and providing personal, professional advice regarding all aspects of insurance has seen her business flourish. The recent integration of Anne’s business into the Sound team adds to the depth of knowledge and expertise at Sound Insurance and with the continuing growth of the business, Anne’s move to the Gold Coast will provide further expansion for Sound Insurance. A keen sports fan and long suffering Melbourne Demon’s supporter, the move to Queensland will no doubt see her following Melbourne Storm (with possibly more success!)

Mark O’Sullivan


+61 3 9600 2456

0431 483 973

FSP NO. 1251255

Mark has over fifteen (15) years experience as an Insurance Broker holding positions both within large corporate insurance firms and smaller suburban firms. Mark specialises in all classes of insurance and industries including wholesale & manufacturing, retail, commercial property owners/developers and the Heavy Motor Vehicle Industry. Mark prides himself on building relationships with clients to ensure he provides a tailored insurance program to meet your needs. Mark is also a long-suffering Melbourne supporter, a very competent golfer and a fan of US sports.

Jason Feldman

Senior Account Manager

+61 3 9823 3704

0402 108 308

FSP NO. 464489

Following a sales career in the events and hospitality industry, Jason joined Sound Insurance in 2014. Jason manages a number of accounts ranging from sole traders to multi location retailers. In 2017 Jason was appointed as Senior Account Manager and works closely with the management team in servicing the needs of all clients. You can find Jason at the MCG on a cold winter’s day following his beloved Tigers!

Bradley Tempelhof

Insurance Adviser

+61 3 9823 3707

0418 765 550

Bradley commenced in the insurance industry in 2017 after a long and successful career in business operations. In just a short time Bradley has established a solid client base built on a friendly and caring approach. Bradley keeps himself very fit and recently completed a half marathon (for fun!)

Dave Williams

Account Executive

+61 3 9823 3706

0434 704 205

FSP No. 1006531

Dave commenced in the industry in 2006 as an underwriter working with Chubb in both Australia and the UK. In 2015 Dave converted to the ‘broking’ side of the business and has developed a very strong bond with his client base. Dave’s great strength is in being able to source a better deal when reviewing a client’s insurance program and working with his client’s to understand their risk exposure. On the weekends Dave enjoys keeping himself fit and taking his motorbike for a cruise along the highway.

Minnie Mahajan

Account Executive

+61 3 9823 3703

Minnie commenced with Sound in 2012 after working with international Insurer, AIG. Minnie’s ability to prioritise and her strong communication skills have seen her become an integral part of the team. During her spare time Minnie is an avid reader and movie buff.

John Pappas

Account Executive

+61 3 9600 2456

0468 471 147

FSP No. 1251255

John commenced in the insurance industry in the early 90’s working for Insurers SIO/GIO and Mercantile Mutual/QBE as an Assistant Account Executive. Since 2001, John has held positions at International and suburban broking firms and has had a long working history with Anne Hartree working as an Account Executive. John has a broad knowledge of all aspects of Commercial and General Insurance products and is known for his tireless work ethic and meticulous attention to detail. John is an avid reader, loves listening to podcasts and is a movie buff!

Alex Wollan

Account Executive

+61 3 9823 3705

FSP No. 1249088

Alex has worked with Sound Insurance since entering the Insurance Industry 2 years ago. In that time, he has shown a capacity to learn quickly and understand the risk exposures of any business. Alex enjoys the challenge of working with clients and listening to their experiences and challenges when creating a strong risk program. In his spare time, Alex loves a round of golf with his mates!

Sound advice, sound products, sound commitment.


We would like to take this opportunity to recognise and appreciate the service that Sound Insurance has given to The Cache Group of Companies and The Mircorp Property Group over the past 3 years.

It is without a doubt that their expertise has helped to give us peace of mind over the years in the ever pressured insurance race. We have depended on their skill and knowledge to advise us on what the best and most cost effective policies are available.

Sound Insurance Services are the best in the business, supplying a quality product delivered with efficient and seamless service.

Sonney RothCache Group of companies/Antler Luggage

Sound Insurance is very easy to work with and has taken the time to intimately understand our business. As a result, we get timely advice when we need it. I cannot recommend Sound Insurance highly enough.

Kane BowdenLighthouse Foundation

Simon always works extra hard during our annual insurance renewal, and he always delivers us with competitive pricing, making them our choice as insurance broker. We are so thankful to have Simon and would not hesitate to recommend anyone for his utmost top-notch professional service.

Peter BerkowitzBerkowitz Furniture

Simon has always met our insurance requirements at a very fast and accurate pace, and with a terrific understanding of our business and what it needs. This comes from his very collegiate approach to business where he has taken the time to learn what we do and how we do it. This has been one of the keys to our successful relationship.

Adam SofferLux Group Limited